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Coming soon to a theatre near you: Play-Doh, the movie | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Kyle Stock, Bloomberg News | April 20, 2015 2:57 PM ET

In a world of storied superheroes and fire-belching dragons, Hasbro is pouring its movie budget into Play-Doh. The toymaker confirmed on a conference call this morning that it will stretch the goopy playstuff to the silver screen.

http://business.financialpost.com/news/retail-marketing/coming-soon-to-a-theatre-near-you-play-doh-the-movie
 

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